If you want to increase your Ads visibility at a certain time, location or device you can use bid adjustments. Set by a percentage, you can show your ads more or less frequently depending on what your business needs are.
Types of Bid Adjustments
- Ad Scheduling
Increase or decrease your bid in each section when you want certain users to see the Ad. If you have created a campaign with a CPC bid at £1 and want to connect with users depending on their location, you could choose to increase your bid by 20%. In total, the bid would then be £1.20 and will appear more often to users in a certain location.
There are a few additional bid adjustments, known as Advanced Bid Adjustments, that you could use to increase or decrease your Ads visibility. They are:
Advanced Bid Adjustments
- Call – increase bids aimed at mobile devices displaying call extensions and call-only Ads.
- Top Content – set your bid adjustments based on your content on your site, only works on Ads on YouTube and Display Network
- Remarketing Lists for Search Ads – adjust bids for remarketing lists in your ad groups.
- Targeting Methods – change your bids based on topics within your campaign.