For example, if you are a plumber trying to advertise for “emergency plumber” in the area of London, you would start by checking the keyword on Google’s keyword planner.
As you can see, the average top of page bid is around £8.90 per-click. You then have to take into account that not every click will result in a conversion (conversion meaning a form submission or a phone call). The average conversion comes after 15-20 clicks; this can be improved by optimising your landing pages and ‘call to actions’. So, if you were converting at every 20 clicks, your cost-per-lead would be £8.90×20=£178. Now, a lot of plumber’s charge under £150 for their services per hour, so this results in no profit being made, and actually, this company has actually made a loss.
We get it; this can be very confusing. This is why the team at Telsa Media have spent many years perfecting and learning everything there is to know about this PPC system formerly known as ‘Google AdWords’. If you have a business and you want to boost your sales through our PPC management services, then we are the best option for you.