This is incredibly important for local SEO services. By targeting keywords and phrases which are likely to be searched by nearby customers, you will be able to drive more targeted traffic to your site. That will mean bigger conversion rates, and ultimately, bigger profits for you.
Local keyword research, for example, may revolve around you optimising a certain phrase based on a local vicinity. For example, you may target ‘Peckham jewellers’ instead of just ‘jewellers shop’. This will make sure that people who are specifically looking for Peckham-based services will head straight to you.
Keyword research can be tricky to get right, but with the right tools and a specialist agency by your side, there is no reason why you won’t be able to work your way up Google’s rankings on specific phrases.