You’ve probably been here before, your business model is sound, you have a great product, but your brand logo just isn’t resonating with your customers. In reality, the aged old saying ‘don’t judge a book by it’s cover’ just doesn’t cut it in business anymore.
However, don’t despair! Whether you’re an established business or an emerging start up, it’s never too early or even too late to rethink your brand logo. In fact, many of the world’s most iconic brands have redesigned their brand logos after becoming established. Some want a fresh start, like Walmart, both eBay and Google outgrow their original brand logos and some brands, like Starbucks, changed tact altogether.
Your brand logo is perhaps the first thing that a potential customer will learn about you.
If you’re branding doesn’t make it look like you provide a fantastic service or great products, you’ve probably lost them already. A strong brand inspires consumers who will probably have no prior knowledge or experience with your business to believe that you’re the proverbial ‘bees knees’.
If you’ve read this far, you might be thinking where can I look to get my brand logo redesigned right? Have no fear, we’re here to help.