TikTok’s fame and success is impressive, to say the least.
With over 1.5 billion downloads worldwide, there has never been another app that has had similar levels of success.
The young age of the app provides for anunsaturated market and competition; however, people wanting successful ads will still need to find new ways to be unique and engaging.
TikTok ads are undoubtedly expensive, but it deserves to be.
With an estimated one billion active users, the app has an audience at its disposal that other social platforms could only dream of having. This puts the owners of TikTok (ByteDance) in an excellent financial situation, as they have something that every successful business needs.
It is highly unlikelyTikTok ads will remain this expensive forever. If the number of users drops, so will the cost of advertisements.
Only time will tell if TikTok will continue to be as successful as it is.